#36: How to Use Video | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush

Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say?

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Podcast Highlights:

  • Types of videos
  • What makes a good home page video?
  • Establishing trust and respect
  • Video placement
  • Communicability
  • Length
  • What should your video say?
  • Marketable attributes video
  • Silent videos
  • Where to use these videos
  • Animated videos
  • What to do if you aren’t good in front of a camera
  • Animated video length
  • Video quality
  • Quality scripting