#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain.

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Podcast Highlights:

  • Cosmetic Dentistry’s past niche trap
  • A budgeting error that can lead to the niche trap
  • Spreading your message across your marketable attributes
  • Radio spots
  • Is reduced price a niche trap?
  • The right messaging in your take-home pieces
  • Breaking out of the niche trap with your existing ad pieces