#27: It’s Not All About You!

In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote?

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The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html

Podcast Highlights:

  • Are you promoting the right services?
  • Do you HAVE the right services?
  • The pitfalls of using an introductory price
  • How to determine your marketable attributes with our score card
  • What do consumers ACTUALLY care about?
  • Did you know… that only 36% of customers care about price?
  • The score you should aim for in marketing
  • Creating a balanced marketing plan