DMM #24: Adding a New Service? How to EFFECTIVELY Get the Word Out

Dentists commonly introduce a new service to their practices. But how should they approach it? Mark and Howie explain.

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Podcast Highlights:

  • Where to start
  • Costs and statistical analysis of success
  • The first mediums you should explore
  • The first people you should target
  • The second medium to approach
  • Where do you go from there?