#23: Considering EDDM (Every Door Direct Mail™)? What You Need to Know FIRST!

EDDM vs. Bulk Mail is a question many dentists ask. In this episode of Dental Marketing Mastery, Mark and Howie break down the differences, when you should use EDDM, which demographic is better, and more.

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Podcast Highlights:

  • What is EDDM?
  • When should you use it?
  • The right budget for EDDM
  • Why EDDM is best for price-incentive-based marketing
  • Which demographics work best for EDDM?
  • When Should You NOT use EDDM?
  • Income targeting
  • Carrier rates
  • How some households will skew EDDM targeting
  • When to use Direct Bulk Mail
  • Ad types for Direct Bulk Mail
  • Advantages of Direct Bulk Mailk
  • Budgeting