DMM #21: How to Drop Out of a PPO Contract



In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract.

Podcast Highlights:

  • What IS insurance participation, really?
  • What do you get out of it?
  • Comparing insurance participation rates to an effective marketing budget
  • How long does it take to get to the point where you can transition out of insurance participation?
  • What NOT to do when transitioning
  • Why going cold turkey is a bad idea
  • How to motivate your team during this process
  • How to keep some of your insurance patients
  • Promoting to the right half of the market