Dental Marketing Mastery #20: Call Tracking ROI. Wrestling an Oiled Pig with Chopsticks

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In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers?

Podcast highlights:

  • Do patients lie to you?
  • “We don’t need call tracking”
  • Gaining actual insight into patient sources
  • What is the EXACT source of a new patient?
  • Call tracking budget
  • Listening to calls
  • Dealing with staff pushback on call tracking
  • Increase ROI for less than a penny
  • Evolving systems and communication
  • ROI ancestry trees