DMM #19: Value Gap. Dentistry is NOT a Refrigerator!

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Mark and Howie discuss the value gap in dentistry. What is it? Which moms respond to advertising that doesn’t rely on a price incentive? If they don’t respond to price, what WILL they respond to?

Podcast Highlights:

  • What is your target demographic interested in?
  • How is your target market learning about dentistry?
  • Cable TV’s value gap and how it relates to dentistry
  • What do dentists believe is the value gap? Why is this wrong?
  • Will moms ask if you are a good dentist? Not exactly. So how do you let them know?
  • The value gap and why dentists are not changing the narrative
  • What is the consumer supposed to think about other than price?
  • Patients only ask about price and insurance because it is the only question they KNOW to ask. How do you change this?
  • What if 80% of your patient’s questions had nothing to do with price?
  • Website creation guide
  • Fighting the commoditization of dentistry
  • Why dentistry is NOT a refrigerator!