In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design.
- Proper margins, fonts, graphics, picture density, size
- What will customers say? Does it matter?
- What are the professional standards that should be met?
- The design philosophy that has worked for us for the past 26 years
- How to incorporate benefit-driven design into your advertising
- Incorporating emotional concepts
- Making the most of your marketable attributes
- How to properly rotate ads
- Design 101 vs. Dentistry design
- The importance of teasers
- Logos — how important are they really?