Dental Marketing Mastery #18: Design. What will make you, and what will break you!



In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design.

Podcast highlights:

  • Proper margins, fonts, graphics, picture density, size
  • What will customers say? Does it matter?
  • What are the professional standards that should be met?
  • The design philosophy that has worked for us for the past 26 years
  • How to incorporate benefit-driven design into your advertising
  • Incorporating emotional concepts
  • Making the most of your marketable attributes
  • How to properly rotate ads
  • Design 101 vs. Dentistry design
  • The importance of teasers
  • Logos — how important are they really?