Dental Marketing Mastery #18: Design. What will make you, and what will break you!

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In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design.

Podcast highlights:

  • Proper margins, fonts, graphics, picture density, size
  • What will customers say? Does it matter?
  • What are the professional standards that should be met?
  • The design philosophy that has worked for us for the past 26 years
  • How to incorporate benefit-driven design into your advertising
  • Incorporating emotional concepts
  • Making the most of your marketable attributes
  • How to properly rotate ads
  • Design 101 vs. Dentistry design
  • The importance of teasers
  • Logos — how important are they really?