What makes a good website? What should you do when it comes to things such as hosting? What shouldn’t you do? In this episode of Dental Marketing Mastery, Mark and Howie explain.
- Ownership of your site’s domain
- The page most moms will visit
- The importance of your “meet the dentist” page
- How to properly do a “meet the dentist” page
- What to highlight, how to be approachable
- How to do a personal video
- Services: Which ones are important?
- How to appropriately mention pricing
- How to display technology and conveniences
- Social media and SEO
- The importance of attracting vs. educating
- Why your site shouldn’t be a dental journal
- Show off your operatory? No way!
- How much should you invest into your website?