Dental Marketing Mastery #14: Common Mistakes, Part 2. What Works, Marketable Attributes, and What REALLY Matters

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice.

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Podcast Highlights:

  • Why using what you “like” can be an expensive pitfall.
  • Taking input from non-professional sources on your marketing.
  • Realizing that what you “like” and what works can be completely different things.
  • What really matters is RESPONSE!
  • Using individual, subjective judgements when making media decisions.
  • Focusing too much on price incentives.
  • The learning curve of marketing your practice.
  • What dentists like to advertise is different than what consumers like.
  • How marketable is your practice? You can find out by downloading our marketable attributes scorecard
  • Marketing services makes sense. Except it doesn’t.
  • Consumers care more about conveniences than services.
  • How to properly advertise technology.
  • Collecting data about what works.