Dental Marketing Mastery #13: Common Mistakes, Part 1. How to get out of your own way!

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Are you making some of these mistakes when it comes to marketing your practice?

Podcast Highlights:

Mistake 1: Not calculating or adhering to a marketing budget.

  • Definition of a budget.
  • Percentage of revenues that should be dedicated to marketing.
  • An example practice and its marketing spend

Mistake 2: Starting and stopping

  • The value of staying consistent.
  • Under and overspending.
  • What to do when your practice is doing well.
  • How peaks and valleys can be stressful.
  • Slow and steady wins the race.

Mistake 3: Budget Allocation

  • Not letting yourself be the dentist who has to work on a full set of veneers you didn’t do.
  • Which mediums┬áto spend your budget on.

Mistake 4: Impatience

  • Understanding that your practice’s success depends on a ratio of dentists to population.
  • How year 2 looks compared to year 1.