Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of Classic Practice Resources about training your front desk, avoiding missed opportunities, customer retention, and more! Download Listen Itunes Stitcher Podcast Highlights: How dentists who invest in marketing can get more from the opportunities marketing creates The importance of a welcoming person …
How do you redesign and rebuild your website? We interview Michael Barr about the subject. Download Listen Podcast Highlights: What can you add to your website? The Dental Warrior Blog: http://thedentalwarrior.com/ What to look for What to ask about Creating unique and relevant content How long an upgrade takes Keeping organic rankings What has changed in …
The Big Reveal is here! Sign up for the special today: https://goo.gl/ouyq8W Download View in iTunes View in Stitcher Listen If you sign up for our ADA show special, you will have access to all four of our NPI software products for free until January 1st, 2018. However, the offer expires on October 21st and we …
“I love dealing with insurance companies!” — No one ever. How do you transition into being an FFS practice? Mark and Howie explain! Download Listen Podcast Highlights: What is the average age of a practice that starts the transition? How many new patients per month is “safe” before you start? How long does the average …
Cross-Referencing Your New Patients Download Listen What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing metrics. Podcast Highlights: Direct Mail The advertising …
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice. Download Listen Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don’t worry) The top half vs. the bottom half of the market Corporate business model vs. yours: who wins? Patients …
Invest in the least risk marketing first. Don’t start out with radio, TV, expensive magazines or billboards. Doing marketing out of the proper sequence puts your dollars at risk. Marketing is an inherently risky activity. Guard your marketing dollars and protect against excessive risk. Signage. Both external and internal. Your outside sign is critical. People …
Top 10 Most Downloaded Podcasts After over 60 episodes, we decided to put together a list of the top 10 most downloaded podcasts! Enjoy! #1: The Two Halves of the Dental Market #23: Considering EDDM? (Every Door Direct Mail) #4: How to Budget Your Marketing #11: Direct Mail: The King of Advertising #22: Phone Coverage …
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan? Get a marketing plan for free Download Listen Podcast Highlights: Knowing your fundamentals Location analysis Supply and demand in your area Reaching …
Passive: submissive, acquiescent, unresisting, unassertive, compliant, pliant, obedient, docile Aggressive: assertive, pushy, forceful, vigorous, energetic, dynamic Take a moment to absorb the synonyms for both words, passive and aggressive. Which of these words would you like someone to use, when they describe the advertising you deploy to promote your dental practice? If you are like …
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer’s spending habits, how to market to these new behaviors, how to ready your …
Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if …