#69: Keeping It Real With Sandy Pardue

Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of Classic Practice Resources about training your front desk, avoiding missed opportunities, customer retention, and more! Download Listen Itunes Stitcher Podcast Highlights: How dentists who invest in marketing can get more from the opportunities marketing creates The importance of a welcoming person …

#65: Find The Needles In Your Haystack

Cross-Referencing Your New Patients Download Listen What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing metrics. Podcast Highlights: Direct Mail The advertising …

11 Things Every New Dental Office Should Do

Invest in the least risk marketing first. Don’t start out with radio, TV, expensive magazines or billboards. Doing marketing out of the proper sequence puts your dollars at risk. Marketing is an inherently risky activity. Guard your marketing dollars and protect against excessive risk. Signage. Both external and internal. Your outside sign is critical. People …

Top Ten Podcasts (As of July!)

Top 10 Most Downloaded Podcasts After over 60 episodes, we decided to put together a list of the top 10 most downloaded podcasts! Enjoy! #1: The Two Halves of the Dental Market #23: Considering EDDM? (Every Door Direct Mail) #4: How to Budget Your Marketing #11: Direct Mail: The King of Advertising #22: Phone Coverage …

Passive Aggressive Marketing

Passive: submissive, acquiescent, unresisting, unassertive, compliant, pliant, obedient, docile Aggressive: assertive, pushy, forceful, vigorous, energetic, dynamic Take a moment to absorb the synonyms for both words, passive and aggressive. Which of these words would you like someone to use, when they describe the advertising you deploy to promote your dental practice? If you are like …

#61: ADA Show Special

Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if …