What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice. Download Listen Podcast Highlights: The marketing techniques that never go out of style The business card? Leveraging local businesses Low-cost items Exploring the neighborhood The overlooked …
Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it? Download Listen Podcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? Pre-appointments: when is the right time to take an associate …
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, “what …
Are you a do-it-yourself marketer who wants customizable content that is proven to work? Join Dental Web Content today. Father’s Day Social Media Content Say Happy Father’s Day on social media. Download this JPG and post on Pinterest, Twitter, Facebook, Instagram, etc. New Part# 11566 Say Happy Father’s Day on social media. Download this JPG …
What makes a good video? That depends on what you’re using it for, where it’s at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos. Download Listen: Podcast Highlights: The three types of video The importance of a script …
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about. Find out your practice’s marketable attributes with our marketable attributes score card. Download Listen Podcast Highlights Being …
What does Dr. Redd out of Tampa, Florida, think of NPI Concierge? He loves it! After a month, he is reporting patients booking appointments when nobody is around to answer the phone. And the best part? Around 30% of those appointments are new patients.
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery. Download Listen Podcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The onslaught of emergencies due to missed care Why emergencies don’t have to …
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you, and why! Download Listen Podcast Highlights: Clients that have stayed with a our marketing company for years – what do they have in common? The value of responsiveness Avoiding the waiting game Agreeing that the big picture involves …
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Download Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you make based on the demographics you are targeting How do people REALLY choose a dentist? …
Educate your patients about oral cancer, let your patients know that you offer oral cancer screening, and more with these customizable videos. Want to use these videos for your practice? Sign up for a Dental Web Content account today! Oral Cancer – Color Animation, Female Voice-Over. New Part# 11557 Oral Cancer – Color Animation, Female Voice-Over. New …
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Download Listen Join our Facebook group: https://www.facebook.com/groups/dentalmarketingmasterycommunity/ The importance of a wide-area analysis The ratio of potential patients to doctors every …