#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring

Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly? Download Listen Follow us on iTunes Follow us on Stitcher Follow us on Libsyn Episode Highlights: Committing to tracking Online timing Offline timing Getting the …

#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning

We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies. Download Listen Podcast Highlights: Budget misallocations Rotating services Deployment costs Avoiding the niche trap The biggest myth about capacity The numbers to look at when planning for capacity …

#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management

What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks. Download Listen Podcast Highlights Ideas vs. statistics Budget allocation basics The real target market you should be after Established budget formulas Building assets without going overbudget Building your marketing foundation Properly targeted …

#69: Keeping It Real With Sandy Pardue

Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of Classic Practice Resources about training your front desk, avoiding missed opportunities, customer retention, and more! Download Listen Itunes Stitcher Podcast Highlights: How dentists who invest in marketing can get more from the opportunities marketing creates The importance of a welcoming person …