Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC. Download Listen Podcast Highlights: Defining acronyms Bidding for position and understanding your search market Realities of PPC Understanding your competition …
Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain. Download Listen Podcast Highlights: What does the local market look like? What is your doctor:patient ratio? Is there a reason the practice is being sold? Criteria for moving Where to …
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, “Preparing for Next Year!” Download Listen Podcast Highlights Do you promote one thing, or multiple things at a time? Actual mailings vs. post cards The pitfalls of marketing …
Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out! Listen Download iTunes Stitcher Podcast Highlights A situation many dentists find themselves in Using a financial model vs. a capacity model How to integrate a new doctor Training staff to …
How do create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen! Download Listen Follow us on iTunes Follow us on Stitcher Follow us on Libsyn Podcast Highlights The landscape of dentistry Focusing on general dentistry vs. …
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly? Download Listen Follow us on iTunes Follow us on Stitcher Follow us on Libsyn Episode Highlights: Committing to tracking Online timing Offline timing Getting the …
We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies. Download Listen Podcast Highlights: Budget misallocations Rotating services Deployment costs Avoiding the niche trap The biggest myth about capacity The numbers to look at when planning for capacity …
What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks. Download Listen Podcast Highlights Ideas vs. statistics Budget allocation basics The real target market you should be after Established budget formulas Building assets without going overbudget Building your marketing foundation Properly targeted …
In part 2 of “Preparing for Next Year,” we go over your assets and liabilities. What is helping? What is hurting? How do you tell? Download Listen Podcast Highlights: Assets you don’t want to overlook Committing to listening to calls Amenities, public relations, meet the dentist Website checklist The three pillars of your marketing foundation …
How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice’s 2018 marketing plan. Listen Download iTunes Stitcher Website Podcast highlights: What to do from October to December Why “getting bored” is the enemy The formula to find out how much you should …
The best time to plan your future marketing is NOW! So what should every practice know? Download Listen Podcast highlights: How often should you update your website? Use it or lose it campaigns The dangers of putting all your eggs into one basket Clients who disappear. Where did they go? Skipping or delaying online scheduling …